Increasing proliferation of business operations and marketing has led entrepreneurs throughout the world to resort to online marketing. Millions of marketers are promoting their business and marketing their products via Internet. In order to gain a lion's share in the search engine rankings, SEO of the company's website is their top agenda. In this age and day search engine optimization is a must. There are many strategies to boost SEO efforts one of the most popular is RSS Feeds.
Almost every website puts up an orange icon which is universally recognized as RSS Feeds. The acronym RSS, stands for Rich Site Syndicate Syndication. It allows the readers to stay updated whenever a content is added on a particular website. An XML document, RSS distributes the content of the website through a lists of hyperlinks. Therefore, a reader can read new content without actually visiting the website.
RSS Feeds are being used for better search engine rankings. Although they give indifferent effect like many other SEO techniques, they are actually helpful in improving PageRank. Here some tips on how to optimize your RSS Feeds in order to get the most out of it.
First things first...
Optimize the title. Make the title relevant to the topic. Make it interesting and appealing. To make the title really useful, use your most important keywords in the title. It is recommended that the title does not exceed 100 characters.
Display your RSS Feeds on the websites. It will be effective if PHP, ASP or HTML is used when displaying the feed. This way the search engines will find it easier to crawl the content of the feed displayed and hence ensure effective SEO strategy. In case templates are used to display feeds, make use of header tags that would define the appearance of Channel Title and Item Titles.
Make sure that the channel description has important keywords and phrases. HTML can be used to beautify the appearance of the specific text that in the description field. The idea is to provide an appealing view of the contents of the RSS feeds.
Unlike channel description, item title should not be encoded with any HTML, for the sake of readability and compatibility with new readers. It is best to consider item titles as headline of a web page. It should be enticing to capture the reader's attention. One thumb rule is to include important keywords in the item title. Try creating an item title between 50-75 characters.
Optimization of the content of the RSS feeds is what will finally entice the readers to click or not click through and that will largely decide your SEO score. The content should be fresh, unique and informative enough to find interest in the user. Of course, punctuation and grammatical errors should be avoided.
Publishers should make the most from anchor text. Optimizing the anchor text that will be used to link to inner pages of the websites can give the publisher an opportunity to display the content in a compelling manner. Use anchor text that contains one of the important keywords.
