There is no question that article marketing can easily draw traffic to your site. Aside from helping boost your rank with search engines, you will also attract plenty of attention from individuals that enjoy reading articles in the directory. Unfortunately, most beginners make the same kinds of mistakes. In most cases, once readers get turned off by these mistakes, they will simply skip over your articles.
Avoid Keyword Stuffing
Each day, webmasters spend hours poring over Google Adword Analytic results in order to find the best keywords for their articles. Most of this work is wasted when you write articles with a keyword density over 2%. Consider a situation where you have a keyword that is four words long. That means 8 out of 100 words will be exactly the same. In a 500 word article of 5 paragraphs, that means the keyword will be mentioned twice. Under those constraints, your article will look like an inexcusable eyesore.
Quite frankly, there is no such thing as a person that needs to read the exact same 40 words in an article to determine whether or not they want to buy something. Even though 2% keyword density is not unreasonable for short keyword phrases, you will be best served by a keyword density of 1% for anything over 2 words. If your keyword density is too high, article marketing will fail simply because readers will click away from your site before reading the sales pitch. As may be expected, if you post articles that will make a reader's eyes peel, you can also bet the search engine spiders will assign it a lower ranking.
Stay Away From Redundant Content
Have you ever read three sentences in a row, and then wondered why the author said the exact same thing three different ways? As with keyword stuffing, there is nothing worse than reading an article that doesn't have a little bit of rhythm and motion to it. Ideally, the first sentence either ask a question or set up a premise. The second sentence should provide a real answer that does not simply repeat the first sentence. Additional sentences should either provide the author's opinion, other options to pursue, or something else that begins moving toward the subject of the next paragraph.
As you gather more information related to article marketing tips, you should always look for ways to improve your content. Nothing else will gain attention, or help you make sales more readily than articles that offer some value to the reader. Regardless of how desperate you are to get articles published as quickly as possible, you should take the time to sit back and make sure that your content looks like it is a sincere attempt to communicate valuable information. This cannot be achieved with keyword stuffing and redundant sentences.
