Telecommunication is a global phenomenon. This is the most manifest and the most cited feature of globalization. This is because of telecommunication that the world is shrinking in face of its vastness into a global village; where there is endless facility of connecting people with each other all around the world.
Telecommunication has changed the face of the world. It has redefined trade, commerce, politics, crimes, personal as well as international relations, habits and behavior of the people. It has sprouted a new enormous market, and huge business activities all over the world.
Technical experts in telecommunication are in high demand to cater to the future needs of this ever growing market, on the other hand to deal with this ever expanding, ever modifying phenomenon of telecommunication brains are needed to lead the telecom companies. This can be attained by executive educationin telecom training. The executive educationwith respect to telecom training is much in demand.
We witness a great deal of competition between telecom companies to capture bigger portion of the telecom market, which has made the job of executive very challenging.Executive educationintelecom trainingis a versatile education fully alive to all dimensions of the real market and the society to cater to.
Different telecom companies use various approaches to attract people of different age group. An executive must know how to achieve his targets. It is his skills and talent that how he would get to his target. He must be an innovative one. A telecom company in addition to usual advertisement in print and electronic media entertained the idea sending a company based SMS to their customers after every call or SMS that how much the call or SMS cost them and what was the remaining amount left in their balance. Moreover the balance they loaded was given in full without deduction of charges. The deduction of charges indicated in the SMS after every call and SMS. This was a unique approach which definitely earned the trust of the masses and the newly company succeeded to capture a good portion of the telecom market in the presence of well established telecom companies already doing well in the telecom market. This is what executive education is about intelecom training.
However, an executive of Telecom Company must know how to use the electronic and press media to make effective advertisement. He must be aware of behavior and psychology of different age groups. Youth are fond of friendship and love affairs. So an executive gives them offers of low rate calling in the time they are most likely to have chat with their friends like night packages.
He should know the society he is has to cater to. He should know their aspirations, emotions, culture and demands. For example in the Muslim societies, in the days of Hajj, relatives are in great need to talk to their relatives gone to Saudi Arabia for pilgrimage. The executive should give them a time bound offer of low calling rate. In this way he can increase number of his customers. In the same way since a great Muslims are working abroad, in the countries like Middle East and Europe, the company executive can give low call rate offer for some specific countries.
Not only an executive gives offers but the successful executive is the one who succeeded in convincing and making his customers believe that his are the best offers. As executive must be vigilant to what other companies are taking new moves and must adjust his strategy accordingly.
This isexecutive education, required to learn from the perspective oftelecom training.
