Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious thing. Many people know what it is and numerous large companies already have a well-developed SEO strategy in place.
It has become so commonplace that the term no longer holds much weight nor evokes excitement. Everyone already knows about keywords and their use in title tags, meta descriptions, content and the like (even if they don’t know how to use them as effectively as possible).
A solid SEO strategy takes time to develop and takes even more time to start seeing favorable results. Many companies feel confident in their SEO strategy and marketing. In fact, with all the available tools out there to analyze every possible visitor interaction with a website, there is no excuse to not have some sort of search engine marketing strategy, let alone a solid, well-refined one.
At the same time, it’s all too easy to get bogged down by cost-per-click numbers, conversion and bounce rate percentages, total revenue raised and seconds people stay on each page of your website using a plethora of tools. That’s where artificial intelligence (AI) is slowly coming onto the SEO scene.